When you are in sales, closing is as important as your sales pitch.
Without the closing spiel, you aren’t assured of a sale and you might even
leave things hanging. If you’re in sales as your
profession then you should have a very convincing closing to end your sales pitch and
ensure that a sale does indeed happen and that you haven’t wasted your time and
getting no results for it. After analysing closely, I have come up with
some characteristic and ingredients must possess by a Master Sales Closer.
1. Shows no fear: Never ‘pushy’ and does not resolve to hard sell. No
signs of weakness and vulnerability to rejection. The master sales closer is confident and relaxed, and lets the conversation
take its own course and move at its own pace. He wants the prospect to buy but
understands the pace that needs to be at.
2. Not
selling just for the commission: Profound genuine belief in the value of what he is
selling. Matching the right people to the right product /service.
3. Never
gets down on herself/himself: Knows how to control his inner critic. May use
errors to improve but never as a stick to beat himself with.
4. Very organized
and straightforward in asking for action: “Here’s how we
will get started”
5. Understands the
prospect has doubts, fears and the temptation to avoid confrontation too: A Master Sales Closer understands
their job is to close sales more than anything else. Knows the prospect wants
him to be firm, convinced, and reassuring to help the prospect act rather than
avoid/postpone a decision.
6. Immune
to rejection: Never taking questions, objections or refusal
personally.
7. Come across like a consultant: Make sure not to pretend yourself
to be the one who just want to sell, rather be a consultant instead.
8. Avoid
all negative influences and distractions: Committed and
focused on the objective
9. Master
closers are competitive yet remarkably stress free: A master sales
closer competes with himself and his goals, records but rarely competes
against others.
10. They
celebrate success: Without guilt!
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